The Keys to Turning Sales and Marketing Strategy into Successful Execution with Highspot's VP of Revenue Strategy & Account Development

A talk by Haley Katsman
VP of Revenue Strategy & Account Development, Highspot

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About this talk

Sales and marketing alignment, or lack thereof, has been covered ad nauseum. But what to do once sales and marketing are aligned on their strategy, specifically, how to drive the business outcomes you aim to achieve, still escapes many companies. Join Highspot's Haley Katsman, VP of Revenue Strategy, to get real about the gap between your strategy and your team’s ability to execute it, and the specific steps you can take to close that gap and ensure your strategy succeeds.

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