How to Increase Revenue and Grow Your Customer Base by 10x Through the Power of Self-Serve and Direct Sales with Asana's COO and Figma's CCO

A talk by Amanda Kleha and Anne Raimondi
Figma and Asana

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About this talk

As software purchasing becomes increasingly democratized and complex, there's often a false narrative that companies need to choose either a self-serve or a sales-driven go-to-market model to drive growth. In this session, Asana COO Anne Raimondi and Figma CCO Amanda Kleha will discuss why self-serve and direct sales models actually work better together and how to put a dual-motion model into practice.

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